Martin Luther King, Jr. Day x National Mentoring Month Video
The challenge
Create a meaningful MLK Day post that stands out from typical nonprofit messaging while also highlighting National Mentoring Month.
The strategy
I pitched an educational video to an internal mentorship program leader that would tie the holiday to National Mentoring Month. The goal was timely content that brings real value to our audience.
The execution
Develop the messaging concept (connecting Martin Luther King Jr.’s legacy to mentorship)
Script a video featuring our mentoring program leader
Edit the video for platforms and ensure accessibility via captions
The outcome
The post saw a 450% increase in engagement over the previous year’s post
Shared by partner organizations and individuals, making it one of the organization’s most-shared videos that year
Called out by leadership as a standout example of authentic, mission-aligned messaging
Paid Social for Giving Day x Amplifying Youth Voices
The challenge
We needed a fresh approach for North Texas Giving Day. Since Hispanic Heritage Month overlapped, I saw a chance to connect the campaign to culture, community, and youth creativity.
The strategy
I used a clip of a young person performing their original music. I added on-screen text to tell a bit of his story while the video played, giving viewers context without losing momentum. The ad tied his performance to the importance of investing in youth voice and leadership.
The execution
The outcome
